<aside> 💡 Add notes about competitors here. Examples: Screenshots of their products, ads, etc. Or talking points about them for sales conversations.
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Here are the trends, and media sources, your assistant or team member will pull for you on a monthly (or quarterly) basis for each competitor.
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Why are we winning/ losing?
✅ = ACME has
| Most common | Common | Uncommon |
|---|---|---|
| Feature x ✅ | Feature y ✅ | Feature b |
| Feature | Feature | Feature |
Last updated: 14/10/2024
| Win | Context | Links |
|---|---|---|
| Not suited for larger teams | Although it has begun to move upmarket, they remain best suited for SME recruitment teams (between 1-5). Larger teas have reported challenges with cross-departmental collaboration. | Link to Customer stories |
| Candidate search functionality is weak | Reportedly, it’s very hard to look back on historical content and finding specific candidates. Even with Boolean search. | Link to Customer stories |
| Limitations on “Launch” package create challenges | You can only have 10 job slots at one time before they auto upsell you. | Link to Customer stories |
| Further Reading | App Weaknesses [Link to App store screenshots] |
Questions that sow seeds of doubt concerning this competitor.
| Questions |
|---|
| Stability - Are you okay with periodic network outages? |
| Stability is a ‘must have’ for everyone. ACME B has a surprising amount of outages compare to other top-tier players. |
| [Theme 2] - How important is reporting to your business? |
| ACME B data quality is sporadic. Their data becomes inconsistent when building customized hiring reports. |
Bring the focus back to your solution.
| Dismiss |
|---|
| - Not ideal for Enterprise customers. - Reporting and analytics poor. [URL to external review] |
| Win | Lose |
|---|---|
| Weakness: automation is key and ACME B is weak in this area. |
Example: our customers have told us that automating key actions is key. ACME B does not offer what clients in our industry are looking for. | Competitor strength: if user requires advanced feature set for inclusive hiring.
Counter: our platform provides the most extensive marketplace. Greenhouse may provide too many features, that will confuse the team. |
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