<aside> 💡 Product Marketing Tip:

• All text is filler content and fake data. Adjust the info to your product and company’s situation to build talking points that win deals.
• Use a conversational tone
• Use simple, concise, and targeted language
• Always reference sources and link to proof points as much as possible! </aside>

[Competitor name] - Battlecard 🌟

2. See immediate value, without having to build out an entire careers site
3. Feedback loops tell you exactly what steps in your hiring funnel need to improve, no guessing needed
4. Easily integrated into your tech stack | Stability - Are you okay with periodic network outages? Stability is a ‘must have’ for everyone. ACME B has a surprising amount of outages compare to other top-tier players.

[Theme 2] - How important is reporting to your business? ACME B data quality is sporadic. Their data becomes inconsistent when building customized hiring reports. |

| The Deets Where we win 😁  | Where we lose 😒  | Quick dismiss - ACME vs Competitor X Bring the focus back to your solution | | --- | --- | --- | | Weakness: automation is key and ACME B is weak in this area.

Example: our customers have told us that automating key actions is key. ACME B does not offer what clients in our industry are looking for. | Competitor strength: if user requires advanced feature set for inclusive hiring.

Counter: our platform provides the most extensive marketplace. Greenhouse may provide too many features, that will confuse the team. | 1. Not ideal for Enterprise customers. Reporting and analytics poor. [URL to external review] 2. Lacking features to mitigate unconscious bias throughout the hiring process. [URL to external review] 3. xx |

Everything else

• Explosive product differentiators
• Links to customer-facing collateral
• Email templates… whatever your team could use when things need to get a bit more strategic.