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Your personal accomplishments journal
The big things you want to accomplish in your (Product Marketing) career
i.e. learn a new skill, increase win rate by 10%, etc.
The projects in your career that you want to remember for your resume
Upsell project, building Product Marketing Hub, market insights, improvements to sales confidence/ win rate, etc.
Project | Goal | My contribution | Results | Metrics | Category |
---|---|---|---|---|---|
The Product blog blog was not receiving a lot of traffic in the past year (3 blog articles written). | Increase inbound traffic by 10% | Created a blog article about our product marketing process in our product marketing team. | Blog article received 10K views in first 30 days and was mentioned by 3 applicants that were applying for Product roles. | 3 qualified candidates in our hiring pipeline for new PMM role | Let the team shine |
Design and build out a curated Product Marketing Hub with internal enablement content. | Increase win rate by 10% (60% is current) | Surveyed the Sales team and created top 3 requested assets. | Increased win rate by 15% in a quarter in the Retail vertical. | Win rate | GTM Enablement |
Projects where you took the initiative to improve current ways of working/ documentation created
Automated a email flow, started a competitive intel program, etc.