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The big things you want to accomplish in your (Product Marketing) career
i.e. learn a new skill, increase win rate by 10%, etc.
The projects in your career that you want to remember for your resume
Upsell project, building Product Marketing Hub, market insights, improvements to sales confidence/ win rate, etc.
Projects where you took the initiative to improve current ways of working/ documentation created
Automated a email flow, started a competitive intel program, etc.