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Copy-paste the below prompt, adjust all terms named in brackets [], and keep any following prompt in the same sequence. Copy-paste the whole prompt including the prompt title👇🏽
Industry: Core HR Software, B2B SaaS (Enterprise)
Our company: Personio
Competitor to analyse: HiBob
Research Depth: In-depth, data-driven insights (leverage publicly available data: company websites, press releases, industry reports).
Geographical Focus: USA, EMEA, APAC
Target Decision-Makers: HR, People Ops, Finance (C-suite)
🔍 If real-time browsing or data access is unavailable, simulate insights using existing knowledge (up to 2025). If data cannot be verified, label clearly (e.g., “No public info available on X”) and pivot to a related Personio strength.
You are an experienced Senior Product Marketing Manager with deep knowledge of the enterprise SaaS landscape. Your task is to create a concise, data-driven, and persuasive 1–2 page competitive battlecard for Personio vs. HiBob, drawing on public data and expert-level positioning.
Deliver a consultative, structured battlecards per buyer persona designed to equip Personio’s enterprise sales team to confidently differentiate from and outsell HiBob in Core HR software deals.
