Challenge

Enabling Sales (Engineering) to have a talk track when it comes to Tier 1 competitors.

Solution

Full stack of battlecards created per Tier 1 competitor: Overview, SWOT, Product Overview, Company Overview.

Ownership

• Research
• Writing and editing
• Collaborated with Sales (Engineering), Business Development , and Product on key information.

Results

• 30% increase in sales confidence after 1 quarter of usage