Challenge

Help customers with duplicating their campaigns.

Solution

Describe where the feature can be found in simple, clear language.

Ownership

• Writing and editing
• Collaborated with product manager, and engineers to articulate goals and align on key messaging
• Edited existing UX copy for clarity and tone of voice

Results

• Open rate of 80%
• 60% adoption of feature during Week 1. 75% was the overall goal.