<aside> 💡 Want to improve your team’s win rate? Conduct Sales Confidence Surveys with your Sales team to help build your GTM Enablement roadmap. Use the below questions to build your own ‘quarterly’ survey.

👉🏼 See here for an example of the survey in Google Forms: https://docs.google.com/forms/d/1q5i2uTtHWqeGGjs3itv9Tz8NbOeVQCEg9XK9VCD2N0w/edit

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Goals

• Identify the knowledge gaps reps currently have
• Prove your impact by tracking improvements in seller confidence
• Spot new competitors that are emerging and giving reps trouble
• Get visibility and feedback into what reps want at each stage of your customer journey

Table of contents

🎯 Introduction

“Hey team, this is a quarterly survey that will help us understand and make sure we prioritize the right trainings and create the right assets at thee right time. It's aim is to learn what you bump into and assess our enablement activities.

This edition we are looking back at Qx 2024 and to see where we are at.

• [Personalia] Full Name
• [Personalia] What’s your role? (Sales Development Representative, Account Executive, Customer Account Manager, etc.)
• [Personalia] How long have you worked at [insert company]?

⚙️ Sales Asset Questions

The assets you use along the customer journey.

1. How would you rate the sales assets you have available to you? (scale: 1-10)
   1. Look at all the assets and show which are working well and where gaps may need to be addressed.
2. Are there any assets you don’t currently have available to you, that you think would help? (paragraph)
3. Which assets help you the most? (list them out)
4. Are there any assets customers ask you to provide, that you don’t currently have available to you? (paragraph)
5. Are you happy with how and where our sales assets are stored? (paragraph)
6. Our sales assets cover our competitors: how could they be better? What's missing?