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Product marketing strategies must be connected with both the customer and customer-facing teams. We do this in order to learn, in collaboration with perhaps a great research team, what jobs customer are hiring us to do, most frequent feature requests, and what unintended use cases are happening in the product.
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Product marketing then leads the go-to-market teams to gather Closed-Lost data from Sales, conversations trends from CS/ Support, and industry trends to list and prioritize feature requests that represent the needs of the GTM teams. This information gets analyzed, formatted into digestible information, so that Product can feed it back into the product roadmap.
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| SMB: small and medium business, 1 point | Differentiator: nice to have, 1 point |
|---|---|
| MM: mid-market business, 2 points | Hurdle: difficulties that can be overcome |
| ENT: enterprise business, 3 points | Blocker: prevents us from competing effectively in the market, 3 points |
