Below is a list of typical marketing activities associated with a launch as well as the tiers they’re usually associated with.

This list is just a guide to start building your own launch plan and is far from complete. Adjust it to your own company and your team’s bandwidth.

Use it as a starting point, based on the business goals of your launch.

• All of these tactics are mere suggestions - every launch should be assessed on their own taking into account the impact you are aiming to make, it’s audience, other products or features that are launching around the same time and so on.
• Always think about new tactics you can explore instead of following a ‘formula’ and doing the same thing over and over again.
• Not all launches are equal. To ensure that you maximize focus, ROI and effort always fill out the Tiers & Goals worksheet first.

Marketing Tactics Full List