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Plan of attack for announcement day
Press Release Embargo time: [insert time]
Please do not share this news publicly before we’ve made the official announcement
| Time (PDT) | Time (BST) | Activity | Owner | Done | Notes/ Details |
|---|---|---|---|---|---|
| 6:00 AM | 11:45 AM | Tech rollout starts | @Anonymous | ✅ | |
| 6:00 AM | 11:45 AM | Help Center goes live | |||
| 6:00 AM | 3:00 PM | Send reminder to Sales and Support | |||
| 6:30 AM | 2:54 PM | Go/No-Go for marketing activities | |||
| 7:00 AM | 3:30 PM | Marketing pages go live | |||
| 7:30 AM | 3:35 PM | QA all URLs + CTAs | |||
| 7:30 AM | 3:39 PM | Give 👍 to go ahead with other activities once pages checked | |||
| 8:00 AM | 3:00 PM | Press embargo lifts | |||
| 8:30 AM | 3:45 PM | Product Hunt goes live | |||
| 8:30 AM | 4:05 PM | Announcement Blog post goes live | |||
| 8:30 AM | 4:05 PM | Social posts goes live (LI) | |||
| 9:00 AM | 4:05 PM | Product changes post goes live | |||
| 9:30 AM | 4:10 PM | Announce go ahead to rest of company | |||
| 10:00 AM | 4:15 PM | Customer announcement emails start to go live | |||
| 10:30 AM | 4:15 PM | Prospect announcement emails go live | |||
| 11:00 AM | 4:15 PM | Paid ads go live | |||
| 11:30 AM | 4:15 PM | Customer In-app Announcement messages live | |||
| 12:00 PM | 4:30 PM | Confirm all campaigns are live and sending correctly | |||
| 12:30 PM | 5:00 PM | Celebrate 🎉 |
