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| Target Company Type | Target Department | Product Category | Primary Use Case |
|---|---|---|---|
| Early Stage B2B SaaS Startups | Primary: Founder | ||
| Secondary: Head of Product Marketing | Product Marketing Consultants | Figuring out your product positioning in order to rewrite the homepage. | |
| Competitive Alternative | Problem Summary | Differentiation Summary | |
| Doing it yourself | Most early stage companies do not have the product marketing talent in house to be able to do this well. | We have helped 200 early stage startups figure out the best way to position their product, and have a proven process of translating that to a clear and compelling homepage. | |
| Competitive Alternative (details) | Why That Sucks (problems) | How You Do it Differently - Capabilities & Features | Why That’s Better - Benefits |
| First, you need to chose who to target | Pre-PMF startups have tons of different segments that could potentially use their product, so finding focus is very difficult. | We help you to understand the options marketable segments, and give you the criteria to help you make the decision. |
Features: Product marketing audit + recommendations | You’ll feel confident that you’re messaging at the right level of specificity to anchor your go-to-market strategy. | | Next, you need to choose what features to highlight | By the time you’ve raised a seed round or Series A, the product is likely much larger and more complicated with tons of features to choose from (making the prioritization very complicated). | Once we’ve chosen a segment, we’ll help you work through which features are most important to that segment.
Features: Positioning & Messaging Canvas | You’ll get a single source of truth for your positioning and messaging related to your most important segment. | | Last, you need to translate these strategy outputs to a re-written homepage | There are countless ways to organize the information on a homepage, and knowing which structure will work best for your is very difficult. | We’ll help map out the exact way to structure and re-write your homepage for you.
Features: Bespoke wireframe + product-ready copy | The handoff from strategy to execution will be smooth, and your new positioning will be clearly reflected in the customer-facing asset. |
