Created by Stefanos Karakasis.

<aside> 💡 Notion Tip: Use this template to outline your Product Marketing Career Development Framework. Any questions? Email: [email protected]

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Last Updated: 10th December, 2023

Product Marketing Manager expectations by position

These are the key areas of performance that are most important to Product Marketing roles at [Your Company] along with the competencies and expectations for each. We understand that it is important to have a clear career path for product marketers.

Here’s how to use this doc and get the most out of it:

• Review the competencies and expectations for your level and (at least) the level above yours
• Develop opinions about how your practice of each competency aligns with our expectations and where/how you can grow
• Discuss with your manager and, together, create a plan for improvement
• Share this document with your peers to help them understand what to expect and how to involve you. Ask them to give you feedback based on these expectations.

The role of Product Marketing at [Your company]

There are many elements and facets to being a Product Marketing Manager at [Your Company] but ultimately it comes down to:

“Understands customers, the market and the product, uncovers insights to influence product roadmap and go-to-market strategies, creates value propositions and leads launches, and enables our teams to sell and market our solutions.”

Underpinning this, there are 4 Skill Areas that we explicitly set expectations for and judge performance against. These are:

1. Leadership
2. Teamwork
3. Strategy
4. Execution