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About

📞 +00 123 456 789

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<aside> 👋🏼 I get my energy from partnering with Product, analyzing qualitative competitive insights, and partnering with cross-functional teams to work on revenue growth.

My main objective is to be a marketing partner in the full product development lifecycle, to make sure we build what we sell and sell what we build. I am a highly analytical and social person and am comfortable as both a self-starter and as a supporting teammate. I enjoy working in a team and being in a fast-paced environment surrounded by a diverse group of colleagues who push me and bring out the best in each other. To me, the launch is only the start.

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Experience

Senior Product Marketing Manager, AI Solutions

Quinyx, Rotterdam ****– (April 2022 - Present)

Successfully relaunched Widget Brain (post acquisition), achieved 10,594 engagements (105% to goal), $1.45MM in pipeline, 92 opportunities, and 5 closed-won deals at T+8 months
Administered a quarterly Seller Confidence Survey and created a Sales Confidence Index that measures seller confidence across key areas (company, product, pricing, competition); achieved a 3x lift in seller confidence in <6mos based on actions I took from the inaugural index's insights
Leading expansion and cross-sell marketing strategy. Launched the first ‘customer success service’ expansion campaign to 500+ customers on a free plan, influencing over €500K in Expansion ARR
Implemented and automated a win/loss program that gathered >195 feedback profiles (surveys & interviews) from deals in less than 1yr; created on-demand win/loss dashboards, visualizations, and drill-downs; disseminated findings and made actionable insights accessible to all GTM teams
Created our first internal (battlecards, competitor profiles, win-loss stories) and external (brochures, ebooks/guides, case studies) competitive assets

Product Marketing Manager, Everon

EVBox, Rotterdam ****– (August 2020 - March 2022) **

Owning Everon’s Go-To-Market strategy and competitive enablement for EVBox’s EMEA business teams, including positioning, competitive analysis, and being Product’s main conduit.
Increased win rate by 30% within 1 quarter by reworking all sales and marketing collateral to fit our updated company narrative, such as decks, messaging guides, battle cards, and landing pages.
Pioneered our Program Management approach with product management and rolled out a new product launch framework including playbooks and templates to drive product adoption.

Product Marketing Manager, Growth

VONQ, Rotterdam ****– (January 2020 - July 2020)

Owned Go-To-Marketing strategy, product positioning, messaging, and execution across all web properties and launch materials for VONQ’s Job Marketing Platform.
Partnered with Product to build, ship, and launch 4 new features which added 200K in additional revenue within 6 months.