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About
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šš¼ I get my energy from partnering with Product, analyzing qualitative competitive insights, and partnering with cross-functional teams to work on revenue growth.
My main objective is to be a marketing partner in the full product development lifecycle, to make sure we build what we sell and sell what we build. I am a highly analytical and social person and am comfortable as both a self-starter and as a supporting teammate. I enjoy working in a team and being in a fast-paced environment surrounded by a diverse group of colleagues who push me and bring out the best in each other. To me, the launch is only the start.
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Experience
Senior Product Marketing Manager, AI Solutions
Quinyx, Rotterdam ****ā (April 2022 - Present)
- Successfully relaunched Widget Brain (post acquisition), achieved 10,594 engagements (105% to goal), $1.45MM in pipeline, 92 opportunities, and 5 closed-won deals at T+8 months
- Administered a quarterly Seller Confidence Survey and created a Sales Confidence Index that measures seller confidence across key areas (company, product, pricing, competition); achieved a 3x lift in seller confidence in <6mos based on actions I took from the inaugural index's insights
- Leading expansion and cross-sell marketing strategy. Launched the first ācustomer success serviceā expansion campaign to 500+ customers on a free plan, influencing over ā¬500K in Expansion ARR
- Implemented and automated a win/loss program that gathered >195 feedback profiles (surveys & interviews) from deals in less than 1yr; created on-demand win/loss dashboards, visualizations, and drill-downs; disseminated findings and made actionable insights accessible to all GTM teams
- Created our first internal (battlecards, competitor profiles, win-loss stories) and external (brochures, ebooks/guides, case studies) competitive assets
- Led the Tier 1 global relaunch of āOptimizeā (Widget Brain post-acquisition) and owning all enablement and communication, generating ā¬1.25M in sales pipeline and ā¬1M in net new revenue at T+3 months, exceeding the launch target by 15%.
- Owned sales enablement, and was responsible for administering the quarterly Seller Confidence Survey, and created a Sales Confidence Index that measures seller confidence across key areas (product, competition); achieved a win rate increase of 20% in key verticals (Retail, Hospitality) in < 3 months.
- Delivered the first ācustomer success serviceā expansion revenue campaign, via Intercom, to 500+ customers on a free plan, generating over ā¬300K in Expansion ARR within 3 weeks.
- Achieved 120+ new reviews on G2 within 8 months via automated outreach. Landed us UNIQLO.
Product Marketing Manager, Everon
EVBox, Rotterdam ****ā (August 2020 - March 2022) **
- Owning Everonās Go-To-Market strategy and competitive enablement for EVBoxās EMEA business teams, including positioning, competitive analysis, and being Productās main conduit.
- Increased win rate by 20% within 1 quarter by designing and implementing all sales content and collateral across all stages of the buyer journey, such as landing pages and battle cards, directly leading to a YoY revenue growth of 2x across all 13 markets.
- Pioneered our Program Management approach with product management and rolled out a new product launch framework including Go-To-Market playbooks and templates to drive product adoption by 20%.