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šš¼ I get my energy from leading global product launch programs, scaling social proof, and proactively partnering with key stakeholders to drive revenue growth and challenge how things are done.
I am a marketing partner in the full product development lifecycle, ensuring we build and sell what we build. I thrive in diverse player-coach environments where I get to work on high-level Go-To-Market strategy, increase win rates by 20%+ and roll up my sleeves to enable teams to drive revenue growthātopped off with a genuine regard for the people behind the pixels, a dash of dry humour, and a pragmatic attitude.
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Work Experience
Senior Product Marketing Manager, B2B Ā Ā 4/2024 ā Present
- Delivered the first ācustomer success serviceā expansion revenue campaign, via Intercom, to 500+ customers on a free plan, generating over ā¬300K in Expansion ARR within 3 weeks.
Quinyx
Senior Product Marketing Manager, AI 4/2022 - 2/2024
- Led the relaunch of āOptimizeā (Widget Brain post-acquisition) and owning all enablement and communication, generating ā¬1.25M in sales pipeline and ā¬1M in net new revenue at T+3 months, exceeding the launch target by 15%.
- Own sales enablement, and responsible for administering the quarterly Seller Confidence Survey, and created a Sales Confidence Index that measures seller confidence across key areas (product, competition); achieved a win rate increase of 20% in key verticals (Retail, Hospitality) in < 3 months.
- Achieved 120+ new reviews on G2 within 8 months via automated outreach. Landed us UNIQLO.
- Administered a quarterly Seller Confidence Survey and created a Sales Confidence Index that measures seller confidence across key areas (company, product, pricing, competition); achieved a 3x lift in seller confidence in <6mos based on actions I took from the inaugural index's insights
- Leading expansion and cross-sell marketing strategy. Launched the first ācustomer success serviceā expansion campaign to 500+ customers on a free plan, influencing over ā¬500K in Expansion ARR
- Implemented and automated a win/loss program that gathered >195 feedback profiles (surveys & interviews) from deals in less than 1yr; created on-demand win/loss dashboards, visualizations, and drill-downs; disseminated findings and made actionable insights accessible to all GTM teams
- Created our first internal (battlecards, competitor profiles, win-loss stories) and external (brochures, ebooks/guides, case studies) competitive assets
EVBox
Product Marketing Manager, Everon 8/2020 - 3/2022 **
- Owning Everonās Go-To-Market strategy and competitive enablement for EVBoxās EMEA business teams, including positioning, competitive analysis, and being Productās main conduit.