Created by Stefanos Karakasis.

<aside> 💡 Notion Tip: Use this template to outline your product demo’s and execute with your team.

</aside>

**[Youtube title] “**Insert title”

[Flow] Introduction → Build your target audience → Channel recommendations → Job ad → Order → Tracking success

[Tone] Upbeat, enthusiastic, warm

[Music] via Audiojungle

[Record in] Whatever demo account you have available in

Product Demo - Screencast - 2 Min

| --- | --- | --- | --- | --- | | 01.01 | [Screen | Dashboard]

Animation of the title.

Dashboard -> move to ‘Applicants’ | Choosing the right media channels for promoting your jobs can be difficult. | [Product Screen visual] | 00:00-00:05 | | 01.02 | [Screen | ‘My Jobs’]

Move ‘Applicants’ to ‘My Jobs’ | Attract the right candidates faster by matching your jobs with the most relevant media channels to promote them on. | [Product Screen visual] | 00:05-00:0x | | Section 2 - Target audience | | | | | | 02.01 | [Screen | My Jobs]

Click on “Create campaign” button | Let’s jump straight in and create a campaign to target a quality audience for our Product Designer position in Rotterdam. | [Product Screen visual] | 00:00-00:0x | | 02.02 | [Screen | Set target group]

Still zoom in. Pre-filled → Region - “Netherlands / Noord-Holland’” Pre-filled → Industry - “IT’”

Choose Job Function - “Product Design” | The job title is what will be visible on your channels when the campaign is posted. | [Product Screen visual] | 00:00-00:0x | | 02.03 | [Screen | Set target group]

Still zoom in. Pre-filled → Region - “Netherlands / Zuid-Holland’” Pre-filled → Industry - “IT’”

Choose Job Function - “Product Designer” | Next, we fill out the job function our candidates are currently in and review the pre-filled targeting criteria such as the region where our audience is located, the industry we are targeting, seniority required and education. | [Product Screen visual] | 00:00-00:0x | | 02.04 | [Screen | Set target group → Describe the job]

Still zoom in. Highlight - Check “Add media mix…” Click on “Get advice” button Zoom out. | We make sure to check ‘add the media mix to your basket’ to see the most suitable channels for our job. | [Product Screen visual] | 00:00-00:0x | | Section 3 - Recommendations | | | | | | 03.01 | Screen | Select channels → Describe the job]

Scroll down.

Highlight - Industry-specific channels Highlight - Job category focused channels

Click on add channel button

Highlight - Generic channels

Click on add channel button

Highlight - Social media channels

Click on add channel button | Each candidate shows different behavior online, so we recommend a mix of channels to reach the right talent.

They can be broken down into these key categories.

A matching industry-specific channel to boost your brand awareness.

A relevant job-category focused channel to target candidates within the relevant job field, as well as a generic one to target candidates with a diverse background.

And lastly, a social media channel to further narrow our audience. | [Product Screen visual] | 00:00-00:0x | | 03.02 | [Screen | Select channels → Describe the job]

Zoom in on ‘Search for channels’ then after, ‘make a selection’

Zoom in: on Linkedin. Highlight ‘info bar’ | You can explore thousands of curated generic, social and niche channels and make a selection based on the duration of the posting, price, and matching score. | [Product Screen visual] | | | 03.03 | [Screen | Select channels → Matching score] | The matching score indicates how well a particular channel meets your needs based on historical data of similar campaigns. | [Product Screen visual] | | | 03.04 | [Screen | App →

Pop up - Show basket.

Highlight - “Expected performance” Highlight - “all selected channels”

Click on the “To next step” button.

Pop down. | On the right side is your basket with the estimated performance of your campaign, an overview of your selected channels and the total price.

Customers with a contract will see their own platform prices.

We’re ready to order so we’ll move to the next step. | [Product Screen visual] | | | Section 4 - Order | | | | | | 04.01 | [Screen | Order campaign → Job criteria]

Click on the upload button. Upload file. | We’ll upload our job description here and the url of the apply form. | [Product Screen visual] | | | 04.02 | [Screen | Order campaign → Job criteria]

Click on “edit” button. Zoom in.

Add Rotterdam office location. Zoom out. | As we’re looking for a Product Designer in Rotterdam, we add the location details of the office where the candidate will be working.

This address will be shown when posting the job. | [Product Screen visual] | | | 04.03 | [Screen | Order campaign → Job criteria]

Zoom in. Add “Hours per week”: 32 - 40 Add “Salary”: 3500 - 4000" Click on “Save..” button. Zoom out. | For this job we’re looking for a Master graduate with 3 years of experience for 32 to 40 hours per week.

We’ll add a salary range of 3500 to 4K EUR per month to boost its visibility. | [Product Screen visual] | | | 04.04 | [Screen | Order campaign → Contact information for candidates]

Zoom in. Add name: “Anita Cruz” Add number:”+31612345678” Click on “Save and continue” button. Zoom out. | We want our applicants to be able to reach us if they have any questions, so we add our contact details. | [Product Screen visual] | | | 04.05 | [Screen | Order campaign → Invoice details]

Zoom in. Click on the “create a new record”

All data will be filled in. Zoom out. | Next, we add the invoice details. You can also create a new record where you’d like the invoice to be sent to. | [Product Screen visual] | | | 04.06 | [Screen | Order campaign → Invoice details]

Zoom in. Show “Order confirmation”. Zoom out. | We’re almost ready to order but first, we review it to make sure we’re happy. | [Product Screen visual] | | | 04.07 | [Screen | Order campaign] | You will receive a final confirmation email once your campaign is live on your selected channels with links to the posts. | [Product Screen visual] | | | Section 5 - Tracking success | | | | | | 05.01 | [Screen | Analytics → Dashboard]

Zoom in. Zoom in on numbers. Animation of the numbers. | Candidates will see your post right away and you can track your candidate’s full journey in real time. | [Product Screen visual] | | | Section 6 - Outro | | | | | | 06.01 | [Outro - spoken] | So, if you want to attract the right candidates, start promoting your jobs today! | | | | 06.02 | [Logo Animation] | Company logo | | |