<aside> <img src="/icons/help-alternate_gray.svg" alt="/icons/help-alternate_gray.svg" width="40px" /> What: Running a social proof or “proof points” survey with satisfied customers can be a great way to generate customer data that you can use on your website or review sites to encourage prospective users to sign up.
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<aside> <img src="/icons/bullseye_red.svg" alt="/icons/bullseye_red.svg" width="40px" /> Goal: Survey xxx+ customers that have already demonstrated satisfaction with your product (e.g. NPS Promoters) to generate proof points that support company claims.
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<aside> <img src="/icons/clock_blue.svg" alt="/icons/clock_blue.svg" width="40px" /> Logistics: Use TypeForm to send survey links to xx+ NPS Promoter customers. Work with Customer Support and Legal teams to pull a list of customer emails - **Sign up here** for a free account.
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This is a highly tactical template and I have used this process at Quinyx (125+ G2 reviews in 6 months averaging 4.3) and EVBox (25 testimonials in 1 day), in conjunction with the Product Marketing team, to generate proof points for our website and marketing collateral.
What proof points would your prospective users find most convincing? What is the biggest pain point they’re currently experiencing?
For example, is it ease of use compared to an incumbent competitor? Is it how much time they have using your product? Is it the peace of mind they feel when interacting with your customer support team? Use these to draft your goals for the survey, which inform the questions the survey asks.
Decide which departments c.q. people to target.