Created by Stefanos Karakasis. Format by the lovely people over at Intercom.

<aside> ๐Ÿ’ก How to use the Template: work with your Product Manager to align on scope and the problem we are solving. ๐Ÿ‘‰๐Ÿฝย if we had all the resources in the world, this is the story weโ€™d like to tell that convinces people to buy or switch. The story is a vision for the future from which we (Product Marketing) get buy-in from the Product team. ๐Ÿ‘‰๐Ÿฝย It helps influence what gets built with the goal of achieving this story and, since it has consensus from the Product team, we can revisit it to help prioritize feature scoping and resolve conflicts about priorities.

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Product Manager: Your Name

Product Marketing Manager: @Stefanos Karakasis

Last updated: January 25, 2022


๐Ÿ’ญย Add one to two words to describe this to customers

How will we communicate the core value and benefit our solution will provide to customers.

e.g. AI-powered Job Promotion Engine

โœ๐Ÿฝย Add a short description you would use to describe its value

e.g. Drive people towards a common goal by sending each person the perfect series of email, in-app, and push messages based on their unique behavior.

Our AI-powered Job Promotion Engine is leading a movement within recruitment to bring predictive analytics and performance-based insights to your job promotion campaigns. One easy to use interface allows ACME users to select from over 200+ niche & premium job boards and receive tailored recommendations on the potential of each campaign. Predict your success and connect with the most relevant candidates, all in one click.

๐Ÿ“‹ย One paragraph pitch that describes why itโ€™s the best solution to the problem defined