<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/86c60d34-3c7f-4292-9ce3-f1607414eb39/Stefanos.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/86c60d34-3c7f-4292-9ce3-f1607414eb39/Stefanos.png" width="40px" /> Created by Stefanos Karakasis | 🔨 View All Templates | 💪🏽 Team Strategy OS

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Add specific announcement metrics you're targeting here (traffic/MRR/leads/adoption etc). Goals should be measurable and tied to your high-level primary and secondary goals.

Goal Success Metric Target Actual (fill in post launch)
Expansion revenue (new leads) e.g "New trials in small B2B segment" e.g. "10% increase in product trials booked"
New MRR e.g “Deals won in key B2B segment” e.g. “10% increase in win-rate this time period” - quarterly
Churn reduction (retention) e.g “x% of users that are still using the new functionality” e.g “After 30 days post-launch, 25% of users that adopted feature are still using it”
Feature Adoption e.g. “x% increase in feature used within 30 days after launch” e.g. “Increase feature adoption of templates to once per week”
Brand awareness e.g “Score of brand awareness survey” e.g “75% of survey respondents say they had a positive last experience with our product”

Success Metrics - Example - Pay Cards

Goals should be measurable and tied to our high-level primary and secondary goals.

This example pertains to a payment card for corporates where employees can order their meals with.

Sales goals Marketing goals Product engagement goals
1. Expansion revenue
  1. Net new revenue
  2. Pipeline | 1. Conversion rate across new website visitors to ‘book a meeting’
  3. ’Meetings booked’
  4. ’Press mentions’ | 1. Adoption across company
  5. Usage per card
  6. Time to 1st order | | 1. Success metric: New trials in ‘B2B tech’ industry
  7. Success metric: % increase in ARR across industries per country
  8. Success metric: % increase in pipeline generated | 1. Success metric: % increase in conversation rate across new website visitors
  9. Success metric: # of meetings booked
  10. Success metric: # of press mentions | 1. Success metric: # of cards per account with an order of >10 EUR+
  11. Success metric: # of orders within T+30 days per account
  12. Success metric: # of days it takes for 1st order per card | | 1. Target: 10% increase in trials (meetings booked)
  13. Target: 3M net increase in ARR
  14. Target: 9M in pipeline generated (3x revenue goal) | 1. Target: 1250 website visitors per month at a 2% conversion to ‘book a call’
  15. Target: 25 demo bookings per month
  16. Target: 5 press mentions | 1. Target: >50% of cards with a GTV of 10 EUR+ within T+7 days of account live
  17. Target: > 3 orders within T+30 days
  18. Target: 1st order per card within 3 days after account go-live | | 1. Actual (fill in post-launch):
  19. Actual (fill in post-launch):
  20. Actual (fill in post-launch): | 1. Actual (fill in post-launch):
  21. Actual (fill in post-launch):
  22. Actual (fill in post-launch): | 1. Actual (fill in post-launch):
  23. Actual (fill in post-launch):
  24. Actual (fill in post-launch): |