<aside> 💡 Product Marketing Tip: Product Marketing teams use Win-Loss Stories to keep a keen eye on their ability to close sales opportunities. And to learn why a deal was lost, and to whom, to improve their sales enablement activities.
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| About | ACME INC retail group consists of: Pets & Mices, with 99 stores, is the largest pet specialist in the Benelux, including an online web store and Vets Palace, which are pet clinics. 156 employees work at the main distribution centre to facilitate the stores | | --- | --- | | Opportunity name | ACME INC | | Salesforce URL | https://acme.lightning.force.com... | | Number of users | 50,000 | | ACV | €52K | | Price per user | €3,5 | | Geo | Benelux | | Vertical | Retail | | Opportunity team | Vihan Cruz (Sales Engineer), Dada Ting (Account Executive) | | Lead Source | Coffee Tasting Event | | Products | Core modules only | | Close date | 15-08-2022 | | Sales Cycle Length | 1 month (created: 15-07-2022) |
Identified Pain: They were using a competitive solution called Softbrick that is not future-proof for a growing business and doesn’t focus on engaging the end users enough in the scheduling process, which leads to unhappy employees and therefore a high employee turnover.
Who cared about the pain?
Metrics: They were using a competitive solution called Softbrick that is not future-proof for a growing business and doesn’t focus on engaging the end users enough in the scheduling process, which leads to unhappy employees and therefore a high employee turnover.
Lead Source: Coffee Tasting event invite via Marketing/BDR