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<aside> 💡 Product Marketing Tip: Product Marketing teams use Win-Loss Stories to keep a keen eye on their ability to close sales opportunities. And to learn why a deal was lost, and to whom, to improve their sales enablement activities.

Win Story Template

Loss Story Template

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Background 🌟


About Explain what type of services they provide and workforce setup
Opportunity name ACME INC
Salesforce URL https://acme.lightning.force.com...
Number of users 50,000
ACV €52K
Price per user €3,5
Geo Benelux
Vertical Retail
Opportunity team Vihan Cruz (Sales Engineer), Dada Ting (Account Executive)
Lead Source Coffee Tasting Event
Products Core modules only
Close date 15-08-2022
Sales Cycle Length 1 month (created: 15-07-2022)

Why do Anything? 🎯


Identified Pain: What were the core challenges that made them move from status quo? How did the WFM/WFO pain relate to the overall business pain?

Who cared about the pain?

Metrics: How was the pain quantified? What is their expected ROI? Link to ROI model if any.

Why [Your company name]? 📣


Lead Source: How did they find out about Quinyx?