<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/86c60d34-3c7f-4292-9ce3-f1607414eb39/Stefanos.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/86c60d34-3c7f-4292-9ce3-f1607414eb39/Stefanos.png" width="40px" /> By Stefanos Karakasis | 🔨 All My Templates | 💪🏽 The Complete Bundle (New)

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<aside> 💡 How to use the Playbook: align with your Product leadership on the definitions for product launch tiers and how Product Marketing supports cross-departmental collaboration to take new solutions to market.

Worksheets (make into your own)

Go-To-Market Team Directory

Launch Go-To-Market (GTM) Brief

Solution Story - Messaging

Success Metrics

Launch Tier Definitions

Go-To-Market Checklist

Tiers & Goals Worksheet

Marketing Tactics - full list

Key Milestones

Plan of Attack

Product Launch Calendar

Definition Go-To-Market

Your Go-To-Market (GTM) process lays out how you introduce new products/ product updates in creative ways, and get them used, with your market in mind.

Product Marketing’s role

Product marketing describes efforts to generate sales of a product by finding creative ways to communicate said value in ways that resonates with your customers. Product Marketing’s real impact comes in helping to shape what is built in order to announce a product that truly connects with your customers. When product marketers are a partner in the full product development lifecycle, rather than focusing primarily on landing pages and post-launch activities, the product to-be-released is more likely to achieve commercial success.

— Raechel Lambert, CEO of River (former early PMM at Intercom)

[Start here] Alignment worksheet👇🏽

Product Marketing Team

The team that takes the lead when taking things to market in a cross-departmental, collaborative effort. Also known as a ‘program’.

Team Mission

<aside> <img src="/icons/sword_green.svg" alt="/icons/sword_green.svg" width="40px" /> Drive revenue growth through powerful storytelling and market insights that help our team win.

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Team Vision

<aside> <img src="/icons/binoculars_green.svg" alt="/icons/binoculars_green.svg" width="40px" /> Showcase a better way that connects potential buyers with our platform. We do this by consistently helping to shape what is being built to announce a product that truly connects with our customers.

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Alignment Process with Product, and Marketing, Leadership

Alignment on GTM Process w. different teams

Cross-departmental Collaboration