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<aside> 💡 How to use the Template: align with your Product leadership on the definitions for product launch tiers and how Product Marketing works with Product to introduce new features to the market.

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Launch Tier Definitions

• Define the tiers of your product launches. And prioritize accordingly.

Tiers & Goals Worksheet

• Decide what level of marketing activity and resources to put into the announcement of a specific feature or product, based on the potential impact to the business.

Marketing Tactics Worksheet

• A list of typical marketing activities associated with a launch as well as the tiers they’re usually associated with.